Book DescriptionInteractivity has moved from a cool differentiating element to a mandatory and often central aspect of Web design To deliver the goods for their increasingly demanding clients, more and more designers are turning to Flash as their program of choice The latest book in Rockports popular Web Tricks and Techniques series offers озфыв designers an in-depth tutorial on using Flash to create standout interactive Web pages The only book on Flash to focus exclusively on the critical topic of interactivity, this hands-on guide explores the best techniques for grabbing and keeping users attention in the highly competitive environment of the Web From rollovers to cruiser polls to shopping cart technology, each interactive trick is accompanied by detailed step-by-step instructions and illustrations Covering a range of Flash-generated techniques from the simple to the complex, this user-friendly guide will help designers of all levels create Web pages that keep users coming back for more Daniel Donnelly is the publisher of InYourFace com, a Web-based multimedia design magazine He is also the author of In Your Face: The Best of Interactive Interface Design; In Your Face Too: The Best Interactive Interface Design; Cutting Edge Web Design: The Next Generation; Upload: Taking Print to the Web; and the forthcoming WWW Design: Flash He lives in Chico, California.  British2003 г 160 стр ISBN 1564969452.